“With BlueOval City just an hour away, Memphis is the perfect place to debut this Bronco and show folks in Tennessee that Ford is an inclusive company that strives to make sure everyone feels welcome.” “Bronco is bold, proud and tough, and it’s built for everyone,” Bill Peters, Ford Pride chair and Ford integration product lead, said in a statement. Why Tennessee?įord announced its plans last year to build electric trucks and batteries in Tennessee, and the company has worked to engage the region in various local projects since then. The Free Press was told the vehicle is not for sale.